Monday 29 December 2014

Will Volkswagen overtake Toyota by 2018? Strategy Analysis

Volkswagen Vs Toyota Vs GM– Who is going to be the next Global Top Shot?

Volkswagen and Toyota, are two major automotive groups in the world. Volkswagen is known as one of the most aggressive of all groups holding primary positions in the premium brand car segment.  Toyota Group replaced General Motors by thrusting it down from first position to the second position in 2007.
Volkswagen Sales Strategy
Volkswagen AG narrowed the gap in nine-month sales with market leader Toyota Motor Corp. They enter the world’s two largest automakers enter the fourth quarter in a neck-and-neck globally competitive race to top the chart in the multi-brand section in the industry’s global scenario. Even analyst have hope attached with General Motors who succeeded becoming the market leader in the car segment in the year 2011 after being as major crosswords in 2007.
Sales target decide the number game. Worldwide deliveries for Toyota, including its Hino Motors Ltd. and Daihatsu Motor Co. units, climbed to 7.6 million vehicles through September. Volkswagen reported a 5.3 percent gain in sales to 7.4 million vehicles. This excludes the outcomes of both its heavy-truck units. Detroit-based GM is third with 7.37 million sales. However there are rising shouts about rising scrutiny over the safety of vehicles. The defective cars are a risk to all world players without exclusion.
To read full article visit:http://autobei.com/blog/volkswagen-or-toyota-who-is-going-to-be-the-next-global-top-shot/
Source: Autobei

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