Thursday 26 November 2015
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Thursday 19 November 2015
Indian Automotive Industry Analysis first half 2015
The first half of FY 2015 has been exciting for the Indian Automotive Industry, as it saw some major developments. These include attractive interest rates on vehicle loans, lower fuel prices, and new product launches in the Car, SUV, Bus and Two wheeler segments. M&HCV segment in particular showed immense growth largely due to favorable market dynamics. Prices have also been revised accordingly by most of the major OEMs. Due to the upcoming festive season, sales are expected to rocket sky high in the third quarter of FY 16.
Maruti Suzuki is testing a new strategy to penetrate the premium segment by introducing the “NEXA” brand under the Suzuki name but the general consensus is that it would be tough to compete with the already acclaimed S Cross. NEXA would need more features under its hood to catch expected market share. Unlike Maruti S Cross which already had a nice ground before its launch, the Hyundai Creta wasn't all that remarkable, however it caught pace later on and has established itself very well. Mahindra’s TUV 300 launched at a very competitive price along with lots of electronic promos. Experts reckon it could be a game changer if the interiors are well done than the existing trend. Coming to Ford, with the launch of its updated Figo, the competitive segment is attractive again, and as always OEMs are focusing majorly on this segment taking into account India’s budget minded market. Last but definitely, not the least, the luxury segment too saw a boost due to new model launches.
The recent Renault ads have been successful in boosting its awareness due to a new brand strategy adopted by them. Catchy songs and popular actors endorsing them in turn have turned fruitful. Except other brands to follow suit soon.
Commercial Vehicle sales are mixed and trend is patchy as ever. M&HCV segment showed a double digit growth but the case of SCV & LCV was just the opposite. It will be interesting to see how electric buses impact the Bus segment.
Two wheeler segments are also expected to house some new trends.
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To buy full report please contact to Nidhi.Singh@autobei.com
BharatBenz Business Strategy Analysis
This report summarises and analyses the Business Review and Strategy of BharatBenz, which is the newest addition among the Daimler group. This was included to be a pocket friendly alternative in India for export to other countries. It has seen a tremendous growth in sale of medium and heavy duty trucks ever since it’s launch. DICV has introduced this brand especially for the mid segment or budget truck segment, one step above the low cost segment. This report gives a detailed descriptive analysis on the Model wise sales, State wise sales, Segment wise sales, Product position, Pricing analysis & Trend, Production & Dual branding Strategy, Network analysis, Market share of BharatBenz.
The Rigid Haulage has seen a steady growth in the transition from 2013 to 2014. The Tipper on the other hand has seen a considerable decrease of 40% in sales and has dipped extensively over the same year. Tractor sales on the other hand have seen a whooping 96% increase leaving everyone mouth-gaping.
Daimler has used precision and careful analysis to ensure entry into the the Indian Market segment and Product segment. The Company has been received with such enthusiasm that the BharatBenz truck segment is extending onto the Fuso and Bus project. It’s popularity and welcoming entry into the Indian market is fixed by it’s product positioning and value proposition. Also, it waited only for a short period of time before they began to export to other countries, setting up their base strong and fast. Its first point of target were the large fleet owners in South India which then extended into West India, which also grew as a very important market for BharatBenz in India.
It’s publicity mainly focuses on public relations rather than paid advertising. It is characterized by dealers with the best infrastructure in the industry. The vendors follow a very unique strategy where DICV signs an agreement with them stating that the retail price would be higher than the dealer’s price. This agreement narrowed the customers mainly to BharatBenz dealers.
Total Slides: 120
Price: On request
Availability: Immediate
To buy report please contact to Nidhi.Singh@autobei.com
Report Highlights:
Macro Economy:
- Key & other Economic Indicators
- Industry overview and latest updates of 2014
- Economy forecast
Product Portfolio:
- Product Grid
- Product Pricing trend
- Gap Analysis
- Brand Position
- Application wise
- Product Strategy
- Competitor landscape
- Sales Analysis:
- Sales Trend analysis
- Segment wise sales
- Model wise sales
- State wise analysis
- Market Share
- Product Strategy:
- Domestic market
- Export market
- Dual brand production Strategy
- Production concept
- Achievement
- Capacity utilization
- Local Component:
- Component wise analysis
- Local parts
- Localization strategy
- Localization process
- Dealer Feedback
- Customers response
- Suppliers Strategy:
- Process to select suppliers
- Working style with suppliers
- Suppliers feedback
- Negotiation style
- Suppliers feedback
Wednesday 18 November 2015
Thursday 5 November 2015
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