Volvo Group Business Strategy is detail study of its all business vertical. Volvo is having strong brand position as a premium brand. It reflects quality products in the area of Automotive and transport solution. Volvo was only in Premium segment but to make its presence in other segment specially in budget segment, it started to acquired or alliances to capture mass market in emerging countries also. UD, Renault became part of Volvo Truck and car business has been sold to Ford to concentrate in Commercial Vehicle business. Volvo started its operation in India as a 100% subsidiary of Volvo AB. Later on it realized to presence in mass market of country and have JV with Eicher Motors. Recently it sold its Eicher stake and make 2.4 Biilion SEK.Company is having strong hold in Light & Medium duty truck market. Company is planning to enter into Small Commercial Vehicle segment also and improving its performance in heavy duty truck segment. In China it allliance with Dongfeng Commercial Vehicle and formed new company DFCV. Volvo acquire 45% stake in Dongfeng CV. The deal consideration amounted to RMB 5.5 billion. The Company is having strong hold in Heavy and Medium duty truck segment in Chinese market. It sold 62,788 units from Jan to July 2015. Chinese truck market is the largest market in the world with around 800,000 of Heavy duty segment units and Medium duty truck around 300,000 units in 2014. Recently market correction has been started which will impact on its outlook.
There are top 3 challenges for Volvo Group:
- UD, Renault Brand position and establish in new markets
- Cost reduction
- Organization structure
In Future common plateform, Drive line and parts are going to play important role for Business planning.
Volvo truck sales increased from 186,569 units in 2000 to 203,128 units in 2014.
Volvo contribute more than 50% share in 2013 & 2014.
Source: autobei.com
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