This report summarises and analyses the Business Review and Strategy of BharatBenz, which is the newest addition among the Daimler group. This was included to be a pocket friendly alternative in India for export to other countries. It has seen a tremendous growth in sale of medium and heavy duty trucks ever since it’s launch. DICV has introduced this brand especially for the mid segment or budget truck segment, one step above the low cost segment. This report gives a detailed descriptive analysis on the Model wise sales, State wise sales, Segment wise sales, Product position, Pricing analysis & Trend, Production & Dual branding Strategy, Network analysis, Market share of BharatBenz.
The Rigid Haulage has seen a steady growth in the transition from 2013 to 2014. The Tipper on the other hand has seen a considerable decrease of 40% in sales and has dipped extensively over the same year. Tractor sales on the other hand have seen a whooping 96% increase leaving everyone mouth-gaping.
Daimler has used precision and careful analysis to ensure entry into the the Indian Market segment and Product segment. The Company has been received with such enthusiasm that the BharatBenz truck segment is extending onto the Fuso and Bus project. It’s popularity and welcoming entry into the Indian market is fixed by it’s product positioning and value proposition. Also, it waited only for a short period of time before they began to export to other countries, setting up their base strong and fast. Its first point of target were the large fleet owners in South India which then extended into West India, which also grew as a very important market for BharatBenz in India.
It’s publicity mainly focuses on public relations rather than paid advertising. It is characterized by dealers with the best infrastructure in the industry. The vendors follow a very unique strategy where DICV signs an agreement with them stating that the retail price would be higher than the dealer’s price. This agreement narrowed the customers mainly to BharatBenz dealers.
Total Slides: 120
Price: On request
Availability: Immediate
To buy report please contact to Nidhi.Singh@autobei.com
Report Highlights:
Macro Economy:
- Key & other Economic Indicators
- Industry overview and latest updates of 2014
- Economy forecast
Product Portfolio:
- Product Grid
- Product Pricing trend
- Gap Analysis
- Brand Position
- Application wise
- Product Strategy
- Competitor landscape
- Sales Analysis:
- Sales Trend analysis
- Segment wise sales
- Model wise sales
- State wise analysis
- Market Share
- Product Strategy:
- Domestic market
- Export market
- Dual brand production Strategy
- Production concept
- Achievement
- Capacity utilization
- Local Component:
- Component wise analysis
- Local parts
- Localization strategy
- Localization process
- Dealer Feedback
- Customers response
- Suppliers Strategy:
- Process to select suppliers
- Working style with suppliers
- Suppliers feedback
- Negotiation style
- Suppliers feedback
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