Eicher is aggressive for in LCV segment. Eicher is having strong hold in Kerala market.

July and June 2014 Sales:

The total sales for Eicher Trucks and Bus for July 2014 were 3,341 units against 3,150 units in July 2013, registering 6% growth of sales.

Exports for the month were 713 units against 212 units exported during June  2013.

Source: Autobei