AutobeiConsultingGroup: Indian Truck and Bus Analysis 2014

Monday 12 January 2015

Indian Truck and Bus Analysis 2014

Medium and Heavy Duty Truck segments have hit the charts and have reflected some positive indications during the last couple of months. The results are that the Tata Motors is a market leader, followed by Mahindra and Mahindra and Ashok Leyland. Tata Motors sold 24,177 units in December 2014 compared to 22,339 units sold in December 2013 whereas Mahindra & Mahindra sold 12,368 units, Ashok Leyland sold 7,873 units, VECV-Eicher sold 3,002 units compared to 13,448 units, 5,558 units, and 2,372 units respectively in December 2013. SML Isuzu has registered maximum sales growth of 60% while Ashok Leyland exhibited excellent performance and noted 42% sales growth. In the premium segment, Volvo sold 114 units in December 2014 registering 8% de growth as compared to December 2013 . Unknown Object

Tata Motors is market leader with 47% market share; where Mahindra & Mahindra lost around 4% market share, Ashok Leyland gained around 3% market share and jumped from 12% to 15%, VECV, Force Motors, SML Isuzu registered positive growth in December 2014 compare to December 2013. AMW is endlessly struggling to increase its sales and improve performance.

In 2014, March was the best month for OEMs due to increase in Primary and Secondary sales. Although January 2013 presented better sales figures as compared to January 2014, December 2014 demonstrated a 360 degree change and registered positive growth.

Truck sellers marked 7% growth and in December 2014, 44,923 units of trucks were sold as compared to 42,091 units in December 2013. Talking about buses, 6,077 buses were sold in December 2014 as compared to December, 2013. However, passenger vehicle segment revealed impressive growth of 29% and 51,000 units of Goods vehicle sold in December 2014 recording 9% growth.

Tata maintained the position of a market leader even in M & HCV segment with 58% market share. Ashok Leyland increased its share from 21% to 27%, Mahindra & Mahindra gained around 1% market share and registered 76% growth, whereas AMW and Volvo noted negative growth rate in December 2014. Although VECV recently launched its pro series and had a strong backing from Volvo technology, it lost 3% share.

Tata gained around 33% market share in December 2014 as compared to December 2013 and it also registered 46% sales growth. Ashok Leyland too raised its market share from 46% to 54%, Volvo Eicher rose up to 2%, Mahindra and Mahindra increased its share by 3% and SML Isuzu lost its share by 5%.

Force Traveller is a market leader from a long time in this segment for a number of reasons including its life cycle, value for money proposition, reliability and trust. Recently, Force Traveller began promoting its products on electronic media heavily. It also increased its market share from 43% to 52%

Volvo Eicher marked double digit growth of 31% and even Mahindra and Mahindra posted 87% sales growth in December 2014. The losing brands are Tata Motors and SML Isuzu who lost 12% market share and 1% market share respectively in LCV segment.

There is no denying about Tata Motors being a strong player in LCV segment in spite of losing 3% market share. Where Mahindra gained 4% market share with 6% increase in sales growth, Ashok Leyland, Piaggio, VECV Eicher & Force Motors showed a flat market share in December 2014.

The automobile sector has always remained quite an interesting segment and the year 2015 is expected to display some major market dynamics and favor sales. However, it is just a beginning of 2015; more updates and more remarkable news on this sector are yet to be observed.

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